Who are we?

SAYAM is a French-Thai wellness brand that revisits traditional Thai medicine. SAYAM brings you the benefits of ancestral know-how adapted to the needs of our modern lives.

All our products are made from a selection of herbs and plants with relaxing and soothing properties. They are prepared in our own factory, located in the south of Bangkok.

Our range offers natural solutions to take care of your skin, release you from stress and relieve muscle and joint pain. In a holistic approach to well-being, SAYAM enriches your life with a daily touch of relaxation, balance and vitality.


Enjoy the experience of Thai serenity with innovative SAYAM treatments.

Our ambition

1
Passing on the heritage of Traditional Thai Medicine and its benefits
2
Providing natural wellness solutions in response to the stresses of our modern lives

Our objective

Sweeten daily life with a range of wellness products that are effective, pleasant and easy to use.

Our strengths

  • Our expertise in traditional Thai medicine combined with the culture of Thai well-being.
  • Our unique formulations offer products that are effective, pleasant and simple to use.
  • Our varied range of products with natural active elements.
  • Our Factory, with 8 years of experience, gives us real control of manufacturing and therefore of the quality of our products.

OUR STORY

Sayam is the result of the meeting between 2 French entrepreneurs who have lived in Thailand for about twenty years. They have always shared their passion for this country and its culture of well-being.

Cédric travels across Asia in search of new trends. He specialized in the recycling of vintage clothing to supply major European retailers, such as Galeries Lafayette, Le Bon Marché, Merci, Rinascente (Italy), El Corte Ingles (Spain), Selfridges (UK), and others.

Adrien, a former telecom executive, and his wife, a Thai pharmacist, have been developing a parapharmaceutical distribution company for 10 years. In 2014, they created “Buakhao Herb”, a factory that produces traditional Thai medicine products. The project is a success, the business is thriving and expanding in Asia.

In view of this success and having perceived the growing interest in this type of product in Europe, Cédric and Adrien joined forces to create a brand offering a range adapted to Western markets. They reformulated a line of Buakhao Herb products to make them even more effective, more enjoyable, and easier to use.

December 2022, SAYAM was born.

Factory

We have our own factory in the south of Bangkok, certified in traditional Thai medicine, family-owned and independent.

With 8 years of experience, we have developed an expertise recognized by our Thai and international customers.

Compliance with production standards, regulations and great transparency are the rules we apply to the management of our factory. In 2018, it thus acquired GMP certification.

We are committed to using natural active elements, from Thai pharmacopoeia and traditional farms.

2014

Construction of the certified factory in traditional Thai medicine. Launch of numerous private brands including the famous Thai King Cobra Balm (pain-killer balm enriched with snake oil)

2015

First OEMs for pain relievers, inhalers and massage oils

2016

First OEM Aloe Vera gel, creams and care balms.

2017

Premier OEM anti-blackhead cream

2018

GMP certification that guarantees the application of best production practices

2023

Over 40 homemade products and even more OEM products for Thai and international customers.

LIVING ROOMS

Pharmagora 2023 and Cosmoprof 2023 confirm the enthusiasm of Western markets for the brand.

At Pharmagora, distributors from Europe, Africa, the United States and South America expressed a strong interest in the brand. Because of its uniqueness and its ability to respond to a market demanding natural and exotic care products, it has aroused the enthusiasm of many visitors in search of new products.

At Cosmoprof, the uniqueness of the brand is confirmed, all the exhibiting distributors are enthusiastic and see Sayam as an innovative offer capable of expanding their catalog.

The regulation of products for the European market has been finalized and their distribution will be launched at Cosmoprof 2024.